https://www.sensemaker.ca/blog daily 0.75 2026-03-15 https://www.sensemaker.ca/blog/why-most-agencies-are-built-to-underperform monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/02843187-00a3-4157-a97d-c43bebc2731a/Slide1.png Blog - Why most agencies are built to underperform. - Make it stand out Dixon & Adamson, The Challenger Sale https://www.sensemaker.ca/blog/who-are-your-clients-really-calling monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/c5783ee1-defe-4285-a43a-c49d13e4a234/sensemaker_agency_positioning_wordcloud.png Blog - Who are your clients really calling? - Make it stand out Word cloud of agency self-promotional material most used words https://www.sensemaker.ca/blog/advertising-needs-more-bastards monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/d3098561-1b41-459e-af42-bf4a9a24b30a/differentiation.jpg Blog - Advertising Needs More Contrarians. - Make it stand out 80% of agencies have moderate to low differentiation. Source: Sensemaker analysis of 122 Canadian agencies. https://www.sensemaker.ca/blog/agencies-your-most-valuable-asset-is-hiding-in-plain-sight monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/5fc45e7f-6fed-4299-ab9f-7696637bd32a/Presentation1.jpg Blog - Agencies: Your Most Valuable Asset is Hiding in Plain Sight - Make it stand out Source: Industry benchmarks. Ad agency SCR per 4A's and IPA data. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/705a6efd-f092-402c-a1a1-8e74eb7894d2/sensemaker_agency_positioning_wordcloud.png Blog - Agencies: Your Most Valuable Asset is Hiding in Plain Sight - Make it stand out Most common words found in agency self-promotion materials and quotes. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/dce1a2af-94ff-4f38-98f2-6809f730f76b/Presentation1.png Blog - Agencies: Your Most Valuable Asset is Hiding in Plain Sight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sensemaker.ca/blog/volatility-the-new-normal monthly 0.5 2026-01-12 https://www.sensemaker.ca/blog/who-will-rein-in-the-horsemen-of-the-apocalypse monthly 0.5 2025-12-11 https://www.sensemaker.ca/blog/the-lost-art-of-storytelling monthly 0.5 2025-10-22 https://www.sensemaker.ca/blog/agencies-preach-differentiation monthly 0.5 2025-10-09 https://www.sensemaker.ca/blog/complacency-killed-the-cat monthly 0.5 2025-09-24 https://www.sensemaker.ca/blog/from-top-of-mind-to-top-of-model monthly 0.5 2025-08-20 https://www.sensemaker.ca/blog/will-there-be-a-marketing-agency-relationship-in-10-years monthly 0.5 2025-06-24 https://www.sensemaker.ca/blog/we-dont-deserve-cannes monthly 0.5 2025-06-13 https://www.sensemaker.ca/blog/lost-in-translation monthly 0.5 2025-06-03 https://www.sensemaker.ca/blog/have-we-reached-peak-personalization monthly 0.5 2025-04-13 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/56a9ba54-feb5-4e54-b2f1-63dc21f7e4b3/wegovy.jpg Blog - Have we reached peak personalization? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/709f3acf-d087-48d3-91cd-b2cdf95dd573/Screenshot+2025-04-06+at+11.53.25%E2%80%AFAM.png Blog - Have we reached peak personalization? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/b6f16709-0eee-4121-8228-bde0f6e0189f/Screenshot+2025-04-06+at+12.58.29%E2%80%AFPM.jpg Blog - Have we reached peak personalization? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/1711de82-9017-4b3f-b6f4-b0d900ef21fe/Ikea.png Blog - Have we reached peak personalization? - Make it stand out IKEA is great. But not as great as a parent. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/9730e800-3c57-47ea-b8a6-25589310bf6c/Orange.png Blog - Have we reached peak personalization? - Make it stand out Orange: Men harbor unconscious biases, seeing women’s football as less exciting. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/859293a8-4e97-4e54-94c0-d94f5bdd83ef/snickers.png Blog - Have we reached peak personalization? - Make it stand out Snickers: Hanger can negatively impact mood, behaviour or performance and leave people generally out of character. https://www.sensemaker.ca/blog/are-agencies-from-mars-marketers-from-venus monthly 0.5 2025-03-24 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/d9a3e734-7b10-4152-bbfe-eae7aeb46814/Slide1.png Blog - Are agencies from Mars, marketers from Venus? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/8e10fa13-00d2-41f6-962f-4160491095ea/Slide2.png Blog - Are agencies from Mars, marketers from Venus? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sensemaker.ca/blog/business-wont-survive-on-activation-alone monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/432d6c29-3144-4b07-909f-da4980a5d6c6/1736344828213.png Blog - Business won’t survive on activation alone - Make it stand out Oatly - Brand? Performance? Yup. https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/03738729-35f7-405c-9422-785178752812/1736289753117.png Blog - Business won’t survive on activation alone - Make it stand out CSR? Brand? You betcha! https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/ca39a936-27f0-4029-a491-f87b6a76cd5d/1736345127780.png Blog - Business won’t survive on activation alone - Make it stand out Source: WPP BAV 2024 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/3cd77028-ea95-4788-885c-cefd87de777e/1736344858144.png Blog - Business won’t survive on activation alone - Make it stand out Skip’s use of celebrity, simplicity and humour make it feel huge https://www.sensemaker.ca/blog/the-cost-of-being-dull monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/cec2365d-4e60-443e-95d9-e9b7108daa86/Screenshot+2025-03-19+at+5.11.12%E2%80%AFPM.png Blog - The cost of being dull - Make it stand out Burger King Bundles of Joy https://images.squarespace-cdn.com/content/v1/677bf9d24b263804193e33bd/4adfa731-0409-4f4f-8924-7ff1234e1e6d/1738180656752.png Blog - The cost of being dull - Make it stand out Can you spot the difference? 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