Why the Canadian Agency Market Looks Like a Traffic Jam
"What questions should I ask a marketing agency?" to avoid an ad agency traffic jam.
Congrats CMO. You've Been Promoted to Overhead.
Why are 60 per cent of CEOs calling marketing a cost centre? Discover the CMO execution trap killing strategic authority – and how top CMOs are escaping it.
Make Something Procurement Can't Price
Agencies need to pivot from selling time, hours and content to creating entertainment. It's the one thing procurement can't price and AI can't automate. And entertaining brands grow.
From Top of Mind to Top of Model
Marketers used to fight for top of mind. In the AI era, the slugfest is for top of model. If machines can’t find you, people won’t remember you. What are the ways to win AI cred? Think more like a PR specialist than a traditional ad guy.
