Marketers and Agencies must rethink compensation. The billable hour and pyramid structure is detrimental to both. Successful agencies and longterm relationships come from a barbell structure.

"What questions should I ask a marketing agency?" to avoid an ad agency traffic jam.

Why are 60 per cent of CEOs calling marketing a cost centre? Discover the CMO execution trap killing strategic authority – and how top CMOs are escaping it.

Agencies need to pivot from selling time, hours and content to creating entertainment. It's the one thing procurement can't price and AI can't automate. And entertaining brands grow.

Marketers used to fight for top of mind. In the AI era, the slugfest is for top of model. If machines can’t find you, people won’t remember you. What are the ways to win AI cred? Think more like a PR specialist than a traditional ad guy.