Business won’t survive on activation alone
Trying to grow brands on an over-reliance of performance media is like trying to survive on protein bars. We now know that brands need a combination of equity and activation media to grow.
The cost of being dull
The riskiest thing marketers can do today is play it safe. Over thinking, over-processing and watering down ideas makes them ignorable. In fact nearly 50% of advertising has been shown to elicit no response. Room tone. For this type of advertising, marketers spend 3x more in media to get the same effectiveness of a better ad. Read on to learn more.