Agencies need to pivot from selling time, hours and content to creating entertainment. It's the one thing procurement can't price and AI can't automate. And entertaining brands grow.

Marketers used to fight for top of mind. In the AI era, the slugfest is for top of model. If machines can’t find you, people won’t remember you. What are the ways to win AI cred? Think more like a PR specialist than a traditional ad guy.

Credit: Lianhao Qu, Toronto

Trying to grow brands on an over-reliance of performance media is like trying to survive on protein bars. We now know that brands need a combination of equity and activation media to grow.